Why Turkish dental clinics don't show prices, “best” claims or reviews: the 2025 promotion regulation

• Advertising: open or covert advertising of health services is banned; only information within the rules is allowed.
• Prices and campaigns: promotion may not include fees, discounts, campaigns or promotions; incentives such as gifts and prize draws are not allowed.
• Superiority claims: wording such as “the best”, “the only” or “leading” that creates a sense of superiority or exploits a lack of knowledge may not be used.
• Patient thanks: posts that use patients' or relatives' thanks and satisfaction as advertising are not allowed.
• Steering: content that directly or indirectly steers patients to a particular dentist or provider is banned.
• Sponsored listings: paid, sponsored or boosted search engine and social media listings are not allowed.
• Titles: only recognised specialty titles may be used; certificate-based “specialist” titles may not.
• Unproven methods: methods that are not scientifically proven or regulated by the Ministry may not be presented.

The regulation doesn't ban patient images outright, but it sets strict conditions:

• A patient's image may not be used without their explicit consent, which can be withdrawn at any time.
• A patient who refuses must see no change in diagnosis, treatment or fees, and no discount or gift may be offered for consent.
• Images must not be misleading: no deceptive make-up and no retouching afterwards.
• Before and after photos must be taken under the same conditions, with the procedure date and the date of the image stated.
• It must be stated whether the image shows a real patient, and the source given if it's borrowed.

For domestic promotion, images must carry this warning (translated): “Results of any surgical or interventional procedure may vary from person to person. You are advised to obtain a detailed opinion from your doctor before the procedure.”

The regulation also defines what information is allowed. Providers may share their address, contact details, opening hours, the fields in which they accept patients and the titles of their dentists. Websites must clearly show when the information was last updated and how to contact the site editor. Providers that treat patients from abroad under health tourism must also publish their health tourism authorisation certificate.

1. Compare prices using the written plan given after an examination, not adverts; see what determines dental treatment prices.
2. If a dentist is presented as a “specialist”, ask in which specialty; see how to tell a dental practice is licensed.
3. Read reviews yourself on independent platforms rather than quotes chosen by the clinic; see how to read dental clinic reviews.
4. Check before-and-after images for dates, consent and the warning text.
5. You can report content you believe is advertising to the provincial health directorate.

Instead of a price list or campaigns, we explain which factors determine the cost of treatment. We don't publish patient thanks or review quotes. We present our dentists with their titles and show the required warning next to before-and-after images. Every page shows the last update date and the site editor's contact details. Our articles are for information; the right treatment for you is decided after an examination.

Dent32 Ağız ve Diş Sağlığı Polikliniği (Dent32 Dental Polyclinic) is at Barış Mah., Ginza Lavinya, E-5 Yanyolu No:30 D:179, 34520 Beylikdüzü, Istanbul and is open seven days a week. To book, call or WhatsApp +90 555 011 33 68, or use our contact page. At the examination we share the findings, the options and the approximate cost in writing; you are under no obligation to start treatment afterwards.

For clinic details, our dentists and the full list of treatments, visit Dent32, dental polyclinic in Beylikdüzü.